salone del mobile 24
At Salone del Mobile 2024, Lombardini22 integrated neuroscience and design in an experimental project that explores the relationship between people and the built environment, with the aim of improving the quality of the experience.
From theoretical principles to design pillars
[inform the design]
Virtual Reality Experiment
[testing layout design]
Real World Experiment
[evaluating layout design experience]
Fig. 1 - Virtual Reality Experiment
Fig. 2 - Salone del Mobile 2024
Fig. 3 - Salone del Mobile 2024
Fig. 4 - Salone del Mobile 2024
virtual reality experiment
within subjects
Two pavilions, two experiences, a comparative analysis
to guide design with scientific evidence.
Memorability
do you remember this stand?
Orientation
do you remember where it was?
from virtual to reality
+23%
experience quality
chapter 2.2 / memory, time, orientation
1/3
theoretical background
Museum Fatigue
and its link to fair experience
Cognitive Maps
and spatial navigation
Time Perception
and dopamine release
from theory to spatial organization
this project was realized with the collaboration of
Project
Andrea Serino
Neuroscientist
Tommaso Bertoni
Neuroscientist
Federica Sanchez
Architect and Neuroscience Consultant
Ashwanth Ramkumar
Architect and Neuroscience Consultant
Elena Giancarli
Psychologist
Cristian Catania
Architect
Giacomo Bragadini
Architect
Digital
Manuel A. Bottiglieri
Developer
Marwan Tourky
Developer
Andrea Colangiuli
VR Developer
Viola Cambiè
R&D
Communication
Nicolò Gerico
Communication
Valeria Valenzano
Communication
Lorenzo Pinna
Graphic Designer
Elisa Beretta
Graphic Designer
Giovanni A. Boschi
Graphic Designer
Maria Nardi
Communication Designer